Guide

Retention Editing Guide.

Good retention editing is not random effects. It is the rhythm of promise, proof, movement, and payoff.

HookShow the viewer the result, conflict, or payoff fast.

CompressionRemove repeated ideas and slow transitions.

Pattern InterruptsUse zooms, captions, b-roll, and sound only when attention needs support.

PayoffMake the viewer feel the video delivered on the title.